Tuesday, March 15, 2011

Backing Up

htt One thing that I've learned in life is that failures can be just as good as successes.  Sure they are a pain at the time and they are always temporary setbacks but in the long run they can actually be good.  Failures force you to go back and reevaluate things.  You get to determine what went right and what went wrong.  And then you can start again with a clean slate and fix the problems from the first time.
I write this because we have encountered an unexpected problem in our project to market lock pick sets.  The problem is a legal issue.  While lock picks can be used for very legitimate reasons like locksmithing, they can also be used to nefarious purposes.
In many instances a salesman can't be held accountable for what a person does with what they buy.  If I buy a hacksaw at Walmart and use it to saw a padlock off of my neighbor's shed, Walmart isn't responsible that I used an item that I purchased illegally.
However, lock pick sets are apparently a different issue.  The issue comes down to a law that forbids the shipping of such items through the mail.  So essentially, if we can't ship an item through the mail, we can't really sell it.
What we don't understand is why Amazon can sell some sets at all.  We will continue to affiliate market the items that Amazon has but their selection is limited, most likely because of the law.  What I'm noticing is that Amazon doesn't sell these items at all, only third party sellers are selling through Amazon, possibly breaking the law. 
So, this means back to the drawing board.  We'll continue to keep the lock pick set site but there isn't much that we can add to it because of the laws concerning shipping.  The good thing is that we can take what we learned from this first experiment and apply it to our next project.  Hopefully we can do even better getting the next project started

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